Hoffmann, Karl-Heinz

Karl-Heinz Hoffmann leads global go-to-market and business development for SAP’s Sybase database products. He works closely with all parts of the organization to define the vision and strategy for the product set, and helps communicate this vision to customers.

Karl has more than 20 years of experience in technology, and has worked for leading database, middleware, and applications vendors. He started his career as a Sybase database administrator before working for Sybase, BEA, and SAP, where he had multiple roles in consulting, architecture, the Center of Excellence, and business development.